A booking page you’ll actually share.
Your slug, your services, your hours, your photos. Mobile-first. Loads in under a second. No third-party branding in the URL bar.
BOOKING SOFTWARE / SHOPS + SALONS + STUDIOS
Your booking page. Your customers. $7.50 a month, flat.
$90 BILLED ANNUALLY · $9/MO MONTH-TO-MONTH
Online booking for independent and multi-location shops. No commissions, no per-booking or per-chair fees, no upsells.
14-DAY FREE TRIAL · NO CREDIT CARD · CANCEL ANYTIME
BUILT FOR → BARBERSHOPS · HAIR SALONS · NAIL STUDIOS · BROW + LASH · TATTOO · MASSAGE · SOLO STYLISTS
Seven things, done properly.
Seven features. The ones you actually use every day. Built so they work on the first tap, not the fifth.
A calendar that respects buffers.
Per-service duration, prep buffers, staff schedules, and time-off blocks all enforced before a slot is offered. No double-booking, ever.
Reminders that cut no-shows.
Email confirmation on every booking. SMS reminders (Pro add-on) at your chosen lead time. Cancellations route back to free up the slot.
Customers, not a CRM.
Every appointment auto-creates a customer record. Search by name, phone, or email. Notes stay with the person, not the booking.
Multi-chair, not multi-product.
Add staff, assign services per stylist, set individual schedules. Availability is worked out per person, so two chairs never collide.
Your money, not ours.
Optional card payments at 3.75% + 45¢ per charge, all-in. That one rate covers card processing, fraud screening and payouts — nothing else is deducted. Payouts land in your bank.
Classes fill. Waitlists refill them.
Give a service more than one seat and it becomes a class: eight people, one time, one instructor. When it sells out the slot stays up, and anyone can ask to be told if a place opens. Someone cancels, everyone waiting hears within five minutes.
Three steps. No onboarding call.
Claim your booking page.
booked.co/your-shop, picked in 30 seconds. Reserved if it’s yours, swappable later.
Add services & hours.
Duration, price, prep buffer. Set your weekly hours and any time-off. Done in under five minutes.
Share the link.
Bio, signs, business card. Bookings drop into your calendar with email confirmations sent automatically.
A page that looks like you mean it.
No banner ads. No upsell to the booking platform. Your services, your prices, and a button that works on the first tap. Mobile-first, accessible, fast.
- booked.co/your-shop
- Sub-second load on 4G
- WCAG 2.1 AA contrast & touch targets
- Zero third-party trackers
Same calendar. Different posture.
| THE OLD WAY | BOOKED | |
|---|---|---|
| Setup time | Pay-per-call onboarding | Five minutes, alone |
| Payment processing | Forced. They take a cut. | Optional. 3.75% + 45¢, all-in |
| Your URL | their-brand.com/your-shop | booked.co/your-shop |
| No-show protection | Upsell add-on | Email built-in, SMS on Pro |
| Per-chair pricing | Yes, scales with team | Flat: $7.50 or $15.83 per shop |
| Switching out | Hostage data export | Cancel anytime, data is yours |
Two plans. No per-chair tax.
Flat price per shop. Add unlimited staff on Pro. Free for 14 days, no card required. Yearly billing saves two months.
Starter — $7.50/mo
For solo operators and the side-hustle chair.
- One staff seat
- Unlimited services & bookings
- Email confirmations & reminders
- Customer records
- Your booked.co/slug
Pro — $15.83/mo
For shops with a team, deposits, and multiple locations.
- Unlimited staff seats
- Per-staff schedules & services
- Time-off blocks & buffers
- Card payments at 3.75% + 45¢ all-in (deposits or full, with tips, optional)
- Multi-location support
- Priority email support
Pay only for what you use.
Bundle add-ons with your Pro plan at checkout. One subscription, one renewal date. Change anything later from your billing page.
- SMS reminders — $4.17/mo. 500 messages per billing cycle. Pro only. Carrier fees included.
- SMS top-up · 1,000 — $7 one-time. Extra credits when you push past your monthly cap. Never expire.
- SMS top-up · 2,000 — $12 one-time. Best per-message rate. Stack with the monthly add-on.
- Additional location — $7.50/mo each. One brand, many locations. Each gets its own page, staff, hours, and services. Pro only.
- Card payments — 3.75% + 45¢. Accept deposits at booking or full service payment. One all-in rate covering card processing, fraud screening and payouts — no separate platform fee and no monthly add-on. Payouts go directly to your bank on a 2-day rolling schedule. $5.00 minimum charge. Pro only.
Prices in USD. Billed via Stripe. Cancel or change anytime from your dashboard. Card payments (optional, Pro only): 3.75% + 45¢ per successful charge, all-in, on a $5.00 minimum. No separate platform fee.
Straight answers.
- Do you take a cut of my bookings?
- No, not on bookings themselves. If you don't enable card payments, you pay a flat monthly subscription and keep 100% of what your clients pay you in cash, card, or app. If you opt in to Booked card payments (Pro only), you pay 3.75% + 45¢ per successful charge, all-in, with a $5.00 minimum charge. No separate platform fee and no surcharge for premium cards. That one rate covers card processing, fraud screening, and payouts to your bank.
- Do I need to enter a credit card to start?
- No. Sign in with email or Google, claim your slug, and start booking. We only ask for a card if you choose to stay on a paid plan after the 14-day trial.
- How does the 14-day trial work?
- Every new shop gets 14 full days free on the plan it signed up for. Pick Pro from the table above and the trial is Pro — deposits, unlimited staff, SMS and multi-location for the fortnight. Pick Starter and the trial is Starter. Start free without choosing and you get Pro. No card is needed either way, and nothing is charged without your explicit checkout.
- Can I switch plans or cancel?
- Yes. Plan changes and cancellation are self-serve via the Stripe customer portal from your billing page. You keep access until the end of your current period.
- Do you send SMS reminders?
- Email reminders are included on every plan. SMS reminders are a Pro add-on at $5/month ($50 on yearly billing), including up to 500 messages per billing cycle. Carrier fees are included. If you need more, you can buy top-up packs from your billing page: 1,000 credits for $7 or 2,000 for $12. Top-up credits don't expire and roll over month to month.
- Can I add my whole team?
- Starter is one seat. Pro is unlimited staff seats with individual schedules, services, and time-off blocks. Add or remove people anytime; billing doesn’t change.
- Can I run classes or group sessions, not just one-to-one?
- Yes, on every plan. Set “seats per session” on a service and it becomes a class: eight people can book the same 10:00 with the same instructor, each with their own booking, confirmation, and reference. The slot closes itself when the last seat goes. Seats are per staff member, so two instructors each running a class of eight at the same hour is sixteen places. It stays honest in both directions — a class at 10:00 still blocks a one-to-one at 10:00 for that same person, because nobody can be in two places at once.
- What happens when a class is full?
- The slot stays on your booking page marked FULL instead of vanishing, and anyone can leave their name to be told if a place opens. We re-check every five minutes, so a cancellation, a reschedule, or you adding a seat all trigger the alert — by email, text, or both. One thing we say plainly, because most systems fudge it: the freed place is not held for anyone. Everyone waiting is told at the same moment and whoever books first gets it. Holding a seat for one person while showing it as available to everyone else is how double-booking creeps in, and we would rather be blunt than clever. Your calendar shows who is waiting, and every message has a one-tap link to leave the list.
- Can I run more than one location under one brand?
- Yes, on Pro. Your brand lives at booked.co/<brand> and each location gets its own page at booked.co/<brand>/<location> with its own address, hours, staff, and services. Logo, brand color, category, and white-label settings stay in sync across every location automatically. Additional locations are $9/month each ($90 on yearly billing), pro-rated from the day you add them, and roll into the same subscription as the rest of your plan.
- What if I run multiple brands?
- Each brand gets its own account and its own subscription. We don’t merge unrelated brands under a single login because billing, payouts, staff permissions, and SMS sender IDs are all brand-scoped. If you operate several distinct brands, sign up each one separately and we’ll happily run them in parallel.
- Can I take deposits at booking?
- Yes, on Pro. Verify your business in a few minutes (we onboard you onto our payments infrastructure via Stripe Connect), set the deposit percentage you want to collect, and Booked charges the Customer's card at booking. You can also choose to collect the full service amount instead of a deposit. Either way, the rate is 3.75% + 45¢ per successful charge, all-in, on a $5.00 minimum, and payouts land in your bank on a 2-day rolling schedule.
- Is annual billing cheaper?
- Yes. Yearly billing on any plan or add-on is priced at ten months for the year, so you save about 17%. You can switch between monthly and yearly from your billing page; we'll pro-rate the difference.
- Is my data mine?
- Yes. Customers, bookings, and services export to CSV on request. If you ever leave, you take the data with you. We don’t hold it hostage.
- Where are you based and who built this?
- Booked is built in the US by PasskeyBridge LLC (Casper, WY). The team has run shops before, which is why the boring parts (buffers, no-shows, refunds) work, and the loud ones are skipped.
If we missed yours, write us at hello@booked.co. We read every message.
Your booking link goes live tonight.
Five-minute setup. Email or Google sign-in. Pick your slug, add your services, share the link. That’s it.
14-DAY FREE TRIAL · NO CREDIT CARD · CANCEL ANYTIME